Product Feature Video 1
- Employer GPS Insight
- Date 28 Sep 2023
- Scope Copywriting, Video Production
- Title Rapid Response Dispatching
Scope
- Tell Story of Product Feature Enhancement
- Video-first: Embed in LMS Course, Internal Release Blog, In-Product
- Create Relatable Customer Scenarios
Responsibilities
- Write Script Telling a Story Using One-pager
- Capture and Record Video and Voice Over Media
- Edit Video, Publish
Collaborated with the product manager and product marketing team to script and produce a customer-centric feature video for a key enhancement to Dispatching. The video tells the story of a plumbing company responding to an emergency call, showcasing how the updated tool streamlines real-time job assignment and communication.
My creative process begins with individual meetings with the product manager and product marketing to gather scope and context. I schedule a product demo if needed, then draft a short script (typically a one-pager) and storyboard for review. Once approved, I capture in-product screen recordings, record voiceover narration, and edit the video. After a final approval round, I publish the video for use across go-to-market and enablement channels.